Who Zocdoc is best for
Zocdoc is a patient-facing booking marketplace founded in New York in 2007. Patients search by specialty, visit reason, location and insurance, read verified reviews and book appointments for free. Practices pay Zocdoc when a new patient books through its Marketplace. Zocdoc also sells Zo, an AI agent that answers scheduling calls. A 2025 Newsweek report put Zocdoc's customer base at about 150,000 doctors across all 50 states.
Best for
- Independent practices and new providers that need to fill open appointment slots
- Practices that prefer paying per new patient over a fixed marketing retainer
- Offices with heavy phone volume that want an AI agent to book calls
Not ideal for
- Practices with full schedules or long waitlists
- Practices that need predictable, fixed monthly marketing costs
Zocdoc pros and cons
Pros
- No upfront or subscription cost for the Marketplace; the fee applies only to new-patient bookings
- Existing patients and bookings through the practice's own Book Online Button or Google Business Profile are not charged
- Spend controls: a monthly spend cap, pausing Marketplace visibility and turning off individual providers
- Dashboard and reports show bookings by source, completed visits, cancellations, no-shows and spend
- Zo is priced per successful booking, reported at $2, with no upfront fees
Cons
- New-patient fees vary by specialty and location and are not published
- The fee is charged at booking as a marketing fee, not on whether the visit happens; cancellations within 24 hours may be waived at Zocdoc's discretion
- Sponsored Results charges do not count toward the spend cap
Zocdoc pricing
Zocdoc's Marketplace uses pay-per-booking pricing with no upfront or subscription cost. A one-time fee is charged when a new patient books a new provider through the Marketplace or affiliated partners. Zocdoc says the amount varies by specialty and location and does not publish a rate card. Third-party estimates, citing trade press, put it at about $35 to $110 per new patient; treat that as approximate. If a patient billed as new has already seen you through Zocdoc, you can submit a claim within 7 days to have the booking credited.
Zo, the AI phone assistant, was reported at launch at a $2 standard charge per successfully booked appointment, with no upfront fees. Sponsored Results are a separate paid placement.
Key features
- Zocdoc Marketplace: bookable provider profiles in search by specialty, insurance, location and availability
- Verified patient reviews
- Book Online Button for the practice website and Google Business Profile booking, without new-patient fees
- Zo AI Phone Assistant: answers scheduling calls and books appointments
- Sponsored Results for extra visibility
HIPAA, security and integrations
Zocdoc's public pages reviewed for this listing do not detail its security program. Eyefinity's certified-partner page states that Zocdoc is HITRUST certified and that all Zocdoc employees are HIPAA trained. Zocdoc's public material reviewed here does not set out business associate agreement terms, so practices should confirm BAA coverage for the services they use. Zocdoc runs an EHR partner program for practice software vendors to integrate scheduling; Eyefinity lists Zocdoc integration with Eyefinity Encompass and AcuityLogic. Zo connects to practices' existing phone systems and EHRs.
Zocdoc alternatives
- Luma Health — patient access software for scheduling, referrals, waitlists and reminders, priced as software rather than per booking.
- Solutionreach — reminders, recall and two-way texting for existing patients.
- Relatient — self-scheduling and voice AI for health systems and specialty groups.
- Weave — phones, texting, reminders and reviews in one platform for practices.
- Phreesia — intake, check-in and scheduling tools for existing patients.
