Who Klara is best for
Klara started as an independent patient communication company and was acquired by ModMed on February 8, 2022. Its platform now powers ModMed Patient Engagement, the patient-facing layer of ModMed's specialty practice software. Patients text with the practice from their own phone without downloading an app or remembering a password, and staff work every conversation from one shared thread. ModMed sells it mainly to the specialties it serves, such as dermatology, gastroenterology, ophthalmology, orthopedics and urology.
Best for
- Specialty practices already on ModMed EMA and ModMed Practice Management
- High-volume practices that want to move phone traffic to text
- Groups with a central call center that need shared, assignable message threads
Not ideal for
- Practices on other EHRs that need a deep, two-way integration (confirm before buying)
- Primary care and behavioral health practices outside ModMed's specialties
- Buyers who want published pricing
Klara pros and cons
Pros
- App-free, password-free two-way texting and broadcast messaging for patients
- Call-to-text converts calls and transcribed voicemails into encrypted text chats
- Front Office Assistant AI prioritizes urgent messages, auto-replies to basic scheduling questions and summarizes chats
- Intake data and text payments flow into the ModMed chart and ledger, reducing double entry
- Customer examples include GI Alliance, which reports about 12,000 to 15,000 patient interactions a week through Klara
Cons
- No published pricing
- Some features, including digital intake and AI retention, are limited to EMA specialties or select specialties
- Most integration details on the vendor site cover ModMed's own systems
- The Klara brand is folded into ModMed, so older reviews may be out of date
Klara pricing
ModMed does not publish pricing for ModMed Patient Engagement or Klara as of October 2026; every page leads to a demo request. Pricing typically depends on providers or locations, the modules you add and whether it is bundled with ModMed EMA, Practice Management and ModMed Pay. Ask about messaging limits, implementation costs and contract length.
Key features
ModMed lists these tools in ModMed Patient Engagement:
- Call-to-text: calls and transcribed voicemails become encrypted text chats
- Messaging: app-free two-way texting and broadcast messages
- Online scheduling: 24/7 patient self-scheduling from a phone
- Patient intake: intake forms and insurance information collected before the visit (EMA specialties)
- Appointment reminders: customizable and automated
- Patient feedback: post-appointment surveys that can drive online reviews
- eStatements: text-based payment links that post to the practice ledger
- Retention: AI-driven recalls and outreach to no-shows, cancellations and lapsed patients (select specialties)
- Front Office Assistant: AI prioritization, auto-reply, auto-close and chat summaries
HIPAA, security and integrations
ModMed describes Klara's chats as encrypted and says patients do not need an app or password. The page does not list HIPAA attestations or certifications, so request the BAA and security documentation. Integration is tightest with ModMed EMA, ModMed Practice Management and ModMed Pay, where intake data, balances and card payments sync automatically. GI Alliance uses it with ModMed's gGastro.
Klara alternatives
- Weave — phone system plus texting, reminders and payments, popular with dental, optometry and medical offices.
- Luma Health — patient access and engagement platform for health systems, specialty groups and primary care.
- Solutionreach — reminders, recall and two-way texting for dental, eye care and medical practices.
- Relatient — scheduling-centered patient access with voice AI for specialty groups and health systems.
- Spruce Health — shared inbox with phone, texting, e-fax and video for solo clinicians and care teams.
