Who Cured by Innovaccer is best for
Cured began as an independent healthcare marketing technology company and was acquired by Innovaccer in January 2024. It is built for organizations marketing to large patient populations, such as health systems, hospitals and big physician groups. Customers named by Innovaccer and Cured include UCHealth, VCU Health, HonorHealth and Sutter Health.
Best for
- Health system marketing teams running ongoing acquisition and retention campaigns
- Organizations that want patient audiences built from EHR, claims and other first-party data
- Groups with physician liaisons who need referral tracking
Not ideal for
- Small or single-location practices that only need appointment reminders and reviews
- Buyers who want published pricing or a self-serve trial
Cured by Innovaccer pros and cons
Pros
- Named Best in KLAS for Customer Relationship Management for the third consecutive year in the 2026 awards, with a KLAS score of 90.1 (per Innovaccer)
- Over 80 prebuilt campaign templates (Curations) covering growth, engagement and loyalty
- Marketing, access center and provider relationship tools share one data layer
- Flexible data intake: FHIR-aligned REST API, scheduled SFTP batch files or manual upload
- Vendor states HITRUST certification, SOC 2 attestation and willingness to sign BAAs
Cons
- No public pricing; every deal is quoted
- Setup and data work are significant for smaller groups
- The vendor's integrations page does not name specific EHRs, so connection details need to be confirmed in sales
Cured by Innovaccer pricing
Cured does not publish pricing as of 2026; its site offers only a demo request and product tour. Cost typically depends on which products you license, database size, message volumes and implementation scope. Ask for a written quote that separates platform, implementation and integration fees.
Key features
- Consumer data platform: builds patient, member and prospect profiles from EHR, claims and other data, with real-time audience segmentation and machine learning propensity models.
- CRM and digital marketing: campaign orchestration across digital channels, including email automation, with HIPAA-compliant email marketing.
- Curations: 80+ ready-to-use campaign strategies, content and flow templates.
- Access center: agent workspace with EHR and telephony integration, call summaries and appointment booking.
- Provider relationship management: provider profiles, referral tracking, AI activity logging and a liaison mobile app.
- Reporting: in-platform reporting on patient conversion and marketing ROI, plus a revenue calculator.
HIPAA, security and integrations
Cured's security page says the platform is HIPAA eligible and can manage protected health information, and that Cured will sign business associate agreements with customers. It states HITRUST certification (level not specified) and SOC 2 Type 2 attestation (another section of the page says SOC 2 Type 1 and Type 2), with data encrypted at rest using AES and in transit with TLS. The hosting provider is not published.
Data comes in three ways: a REST API aligned with FHIR, batch flat files over SFTP or a secure endpoint, or manual upload in the app. The access center advertises prebuilt EHR integration, but specific EHR vendors are not listed on Cured's own site.
Cured by Innovaccer alternatives
- Salesforce Health Cloud — general CRM platform with a healthcare data model, better for organizations wanting deep customization and a large partner ecosystem.
- Epic Cheers — Epic's own CRM, a natural option for health systems that want marketing and outreach inside their Epic environment.
- LeadSquared — sales and patient acquisition CRM often used by clinics and provider groups that want a lighter, lead-focused tool.
- HubSpot CRM — general marketing CRM with public pricing; fine for practice marketing but needs care around PHI.
